leif´s Account
| Username: leif |
| Real Name: Leif Utne |
| Location: Bainbridge Island, Washington |
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VP Community Development, Zanby
Leif Utne is a journalist, activist, musician and social media evangelist. As Zanby's VP of Community Development, he brings a rich background in journalism, social marketing, group facilitation and online community strategy.
At Zanby, his job is to bring this groundbreaking social media platform to the world of mission-driven nonprofits and social enterprises. Like other social networking tools, Zanby allows organizations to create groups for their members/customers/employees. What’s unique about Zanby is its “group families” architecture, which enables companies and organizations to efficiently manage groups of related groups.
Before joining Zanby, Leif was VP Marketing at Calgary-based startup QuantumShift TV, a solution-oriented Web video network, where monthly traffic grew under his tenure from zero to over 90,000 monthly video streams.
Prior to QuantumShift, Leif was Publisher of Worldchanging.com, managing ad sales and business development for this award-winning online magazine, one of the most widely-read blogs about sustainability. Leif was also a contributor to the site’s popular 2006 book, Worldchanging: A User’s Guide for the 21st Century.
Before Worldchanging, Leif spent eight years in Minneapolis at Utne Reader magazine, where he wore a variety of hats including staff writer, online editor, and co-director of the Webby award-winning online community Café Utne. In 2000, Leif cofounded Utne Communities, a consultancy providing white-label online community solutions for various clients in the media, arts, and education sectors. In 2006, he launched the magazine’s acclaimed UtneCast podcast, a biweekly interview show featuring independent perspectives on politics, culture and ideas, which he hosted and produced for two years.
Leif writes, blogs, and speaks frequently on topics like media, social technology, dialogue, activism, sustainable business and Latin American politics. In 2001, he was named a "New Media Hero" by AlterNet.org, and his article "Don't Cry for Argentina" was picked as one of Project Censored's Top 25 Underreported Stories of 2003.
In 2004, Leif co-founded the Let's Talk America project, a nationwide dialogue initiative aimed at healing the political chasm in the United States through conversations that bridge ideological divides.
Leif has served on numerous non-profit boards, including the Cedar Cultural Center (a nationally-renowned music venue), the Friends of the Minneapolis Public Library, and most recently The UpTake, a video citizen journalism website.
Leif lives in a cohousing community on Bainbridge Island, WA, with his wife, Cilla, and their son, Mateo.
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